Have you been thinking about marketing your business through social media but not sure where to start? This article will walk you through the main branches of the social media tree as well as show you ways in which you can cash in on the millions of people visiting these sites daily.
Add a social networking widget to your website to maximize exposure. The ideal way to glean followers is by placing widgets onto your site. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. Giving people an option to rate things on their own will help you gain credibility.
Have specials on your site to increase the temptation for your customers to visit. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Tell people how you are progressing when you update your social networks. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Be certain to express gratitude towards those that pay attention to your efforts, and be open about discussing your social media experiences. Writing an article like this is likely to be quickly shared.
The number of followers is a measurement of your success in social media marketing. Many large companies with iconic names will get followers just because people like their product. Smaller companies without the iconic names there the number of followers your company has is a direct link to how successful your social media marketing is doing.
Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.
Tempt customers to interact with your company by holding contests with rewards that are hard to pass up, this is a great strategy to help you publicize your company in a fun and creative way. Due to the way online social networks operate, information about your contest will rapidly spread. The contest should be fun, and related to what you sell. A creative way for people to enter would be by designing your company a new logo, or one for an upcoming product.
By utilizing social media, you have found the hub of where people go to get information. Using this to your advantage will get you ahead in marketing your business. This article was designed to show you how and where to effectively use social media to increase your bottom line.