More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. So, your business should also be involved in social media. Identify the social media sites that are predominant in your clientele base, and make sure that you incorporate them in your campaign. Otherwise, you’re missing on opportunities to draw in new prospects, and expand on existing relationships.
Ensure that you are always updating your blog and sharing it with your social media sites. A blog is a great place to get the word out about promotions and events. If you are getting a new product, new hours, etc. always share this information as well. Don’t forget to include this information in your blog posts.
Use tweets that have rich content that are varied, if you’re using Twitter as a social media marketing strategy. Give out advice that concerns your business. If you use both kinds of tweets rather than only promoting your business, you attract attention and interest from your followers.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily.
When you receive different comments or questions via your social sites, make sure that you reply promptly. Check notifications often and read the messages in your inbox several times a day. Try to link up your email so that you can get notified as soon as you receive a comment. Remember that what you write as a response to a comment will be public for everyone to see.
Social media networks are great ways to help your business grow! You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Experiment with social media to see if it can help you.