If you have a website that you want to be profitable, social media is something you need to know about. Social media marketing is a popular and powerful way to put your name out there and attract loyal customers.
Promoting your business with twitter means having a two way conversation with your followers. At the very least make sure you always thank those that mention your business, and never ignore any questions that your followers send your way. This strengthens the bond between your brand and your followers. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business.
Profiles in social media sites often allow you to add various buttons and an RSS feed. The buttons should appear on all pages, profiles, blogs, emails and signatures. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
Try to map out your objectives and goals for participation when starting a social media marketing campaign. Make them available throughout the company so that everyone within the organization is on the same page. Results from social media marketing will be more productive and better focused when all activities are aligned and working towards the same goals.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have ‘liked’ your page.
As you can see, there is great potential to increase your customer base around the globe and reach the buyers you want and need. It it is done properly with a quality product, your customers will come back and also recommend your business to their friends.