No other advertising option offers the possibilities and freedoms of social media marketing. Your customization choices are only limited by the technology of the time, and you should always keep ahead of the curve. This article will focus on how to build a unique marketing plan that helps you stand out from the competition and create a name within your niche.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. This will build a good social relationship with those that visit your site. This will also give your business a more personable feeling to your customers.
Add a Facebook “like box” where visitors can easily see and click it. This lets people “like” you at Facebook. When this is visible on your blog, visitors can “like” you without leaving that page. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
Do you want to have an actual relationship with the customers? Drive sales to your site with simple advertising messages delivered via social media. If you want to get on a level with your customers that requires back and forth, start off simple and just say “Hello.” You’ll be lead by your customers from there.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
It is important that the consumers spot your differences from older competition, or they will often go with the more established name. You can stand out from the rest by putting your own personal touches on the tips and techniques listed in the paragraphs above. If you follow those tips and your product supports your claims, it will help build a company you can be proud of.