If your business isn’t performing as well as you’d like, try taking your marketing efforts to Facebook! With very little effort, hardly any cost and just a couple of minutes, you could have a fast and effective way to reach thousands of new customers. Learn how in the following article.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Give discounts or prizes to people who share or actively market your page. Show proof that you have awarded the prize after the contest ends.
Reach out to the friends of your subscribers by encouraging them to share your content. You could for instance ask subscribers to share your updates to receive a coupon code or focus on sharing entertaining content your subscribers will want to send to their friends. Keep track of which strategies work best.
All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.
Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
Offer a reward for someone liking your page. Likes are a good way to raise the profile of your page. Offer an incentive for new people to like your page, something that others are not getting. It is something that you can give to everyone or offer a sweepstakes. Making it lucrative can work well for you.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. You will get more fans this way because they will want to see the hidden information. Only hide a bit of your content or you will lose part of the impact of your SEO.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Have your fans get involved with your various company or brand decisions. People enjoy being on the “inside.” There is no greater way to do this than letting your community get involved with the decision making process. As an example, a blogger could ask what posts they would be most interested in reading.
As you’ve read, Facebook can do a lot for any business! Reaching previously untapped markets can now be achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start putting these tips to work for your business soon and watch how much of a difference a Facebook campaign can make!