Social media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do’s and don’ts of social media marketing.
Put a “retweet” button on every blog post at the top. Having this atop each post allows others to easily share the information through their Twitter accounts. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.
Friends, family, existing customers, and anyone else you know should be invited to your social sites when you establish them. Even if they are not potential customers, they may share your content with someone who is.
Tie all your social media pages together with links. Add links to social media sites on your blog, your website, and any social media profile that you own. Your Twitter profile should contain your Facebook and blog URL. Your customer base potential increases when you add in links to all of your social media accounts.
Include on the upper right hand portion of your Facebook page a “like box.” This lets people “like” you for Facebook. People can do this without navigating away from the page. Making things easy will make it more likely for people to perform an action.
Sorting options, as well as a rating and comments system will add a new level of interactivity and appeal to your site. When users browse social media sites, they’re not looking for bland businesses. They’re looking for fresh social content. Make sure you’re giving them what they want.
Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.
If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.
The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these tips wisely and your business will soon see the benefits.