It’s vital to learn how to market your business on Facebook. Without a Facebook presence, you look less legitimate and miss out on many opportunities to connect with customers. If you aren’t sure what to do, don’t worry. With a little education, you’ll soon be up to speed on how to market your business.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked “Edit”, you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Create a unique Facebook page that is capable of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
As you can see, Facebook marketing isn’t that hard once you understand what you’re doing. Make sure to use the tips you just read consistently so that you can demonstrate to your customers that you’re serious about your business. Soon you’ll wonder why you ever tried to market your business without Facebook.